Better Fit. Better for the Planet.

First, we reinvented the fit of your
traditional jeans. Then, we brought you timeless clothing and accessories to wear
with them. Today, we’re on a mission to ensure the clothing we produce is better
for the environment.

Introducing our new collection of
sustainable denim, tees and more that uses 100% organic cotton, recycled
materials and earth-friendly technologies, with the same legendary NYDJ fit and
style you love.

This is only the first chapter of our
sustainability story, and we still have a lot of work to do. We’re committed to
becoming better partners in reducing our impact on the planet while staying
true to our legacy. It’s style your way, sustainably.

Progress…One Article of Clothing at a Time

Our promise to reduce our impact on the environment starts here. We’re kicking off 2022 with hundreds of styles that have been made with better materials and technologies for the planet, and we’re not slowing down anytime soon.

Our Current Goals

2022 – 20%+ Sustainable by the End of the Year

2023 – 50% Sustainable by the End of the Year

2024 – Expand Our Program in New Ways to Have Even More Impact

Ethical Standards

We require all our factories to participate in yearly compliance audits completed by our third-party auditing partners. These assessments ensure our factories are abiding by standards in the following areas:

  • Child Labor
  • Forced Labor
  • Discrimination, Harassment & Abuse
  • Freedom of Association
  • Employment Contracts
  • Working Hours
  • Wages & Benefits
  • Health & Safety Environment

100% Organic Cotton

What It Means:

Cotton grown without pesticides, herbicides, synthetic fertilizers or genetically engineered seed.


  • Groundwater and surface water are not polluted with chemicals.
  • Organic agriculture protects the health of people and the planet by reducing overall exposure to toxic chemicals from synthetic pesticides that can end up in the ground, air, water and food supply.
  • Promotes ecological and social responsibility.

Recycled Materials

What It Means:

Fiber made from 100% post-consumer waste from recycled plastic bottles.


  • A Unifi® certified fiber that’s recognized as a sustainable polyester alternative.
  • Offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy.
  • Recycled material doesn’t change the performance, hand feel or aesthetic of the fabric.

Earth-Friendly Technologies

What It Means:

Production methods that result in a reduction in consumption of water, chemicals and/or energy.


  • Distilled Indigo™ is a dye technology that uses pre-reduced “liquid indigo” dyes, which are the cleanest on the market.
  • Flash Finish is a finishing technology that takes air from the atmosphere and transforms it into Ozone to use as an eco-efficient alternative for some of the most water-intensive and pollutant processes of fabric finishing.
  • Ionic+™ is a technology woven into the denim that self-cleans by inhibiting bacteria and microbe growth that causes odor, reducing the need to launder jeans as often.

BlackLast™ & BlueLast™ Denim

This is where it all started. Made of up to 17 recycled plastic bottles per pair,
soft and stretchy BlackLast™ and BlueLast™ denim have lasting color
intensity with 50% lower environmental impact than traditional denim.

Our Partners:

Cone Denim® has been a leading denim fabric innovator for more than 128 years. They deliver unparalleled expertise and advanced denim capabilities, as well as promote sustainable practices in the operations and development of new types of denim.

Our Partners:

The Better Cotton Initiative™ (BCI) is the largest cotton sustainability program in the world. This non-profit group promotes better standards in cotton farming and practices across the world by partnering with farmers, ginners, spinners, suppliers, manufacturers and more to train farming communities to produce cotton in ways that improve things for everyone and everything connected to cotton.

UP Upcycling Program

We partnered with online consignment and thrift store thredUP to help save clothing from going to landfills and reduce carbon, waste and water footprints. When you send thredUP gently used clothing and accessories, you can earn NYDJ shopping credit.

Our Certifications:

The Sustainable Apparel Coalition (SAC) is a global, multi-stakeholder non-profit alliance for the fashion industry. It’s made up of over 25 leading apparel, footwear and textile brands, retailers, suppliers and more to reduce environmental impact and promote social justice throughout the global value chain. 

Our Certifications:

Across topics such as water use, carbon emissions and labor conditions, consumer goods brands, retailers, manufacturers, governments and more can use the Higg Index to inform their individual sustainability strategies and drive collective industry transformation. The Higg Index methodologies were developed over 10 years, using the latest scientific research, in partnership with SAC members, consultants, stakeholders and industry experts.