CBS x NYDJ Denim Country: Jeans Inspired by Sheriff Country and Fire Country

NYDJ has teamed up with CBS on Denim Country, a co-branded partnership with the CBS Original series Sheriff Country and Fire Country, inspired by the women of the shows and the women who watch them. At its heart is an exclusive capsule of jeans and denim layers: sculpting bootcuts, clean straight legs and rugged-but-polished jackets, all with the fit technology NYDJ is known for. The capsule is live on nydj.com from October 1 through November 15. Both shows return Friday, October 9, at 8|7c as part of CBS Premiere Week, and you can catch up anytime on Paramount+. Shop the full edit at CBS x NYDJ: Denim Country.

 

About the Shows: Sheriff Country and Fire Country

Fire Country is the CBS drama co-created by and starring Max Thieriot. It follows Bode, a young man in a California prison-release firefighting program who returns to his rural Northern California hometown to battle wildfires alongside elite firefighters, including members of his own family. It is a story about second chances, set in a place where everyone knows your name and your history.

Sheriff Country is the spinoff set in the same world. Morena Baccarin stars as Sheriff Mickey Fox, who keeps the peace in her small town while a complicated family keeps pulling her into trouble. Where Fire Country is about the crews on the line, Sheriff Country is about the woman holding a whole town together.

Both shows return Friday, October 9, at 8|7c on CBS, and every episode streams on Paramount+.

Why We Partnered With Sheriff Country and Fire Country

These are shows about capable people who show up, work hard and look like themselves doing it. That is exactly who NYDJ designs for. The women in these towns do not get a costume change between a long shift and a family dinner, and neither do most of us.

Denim Country "brings together fashion and entertainment through wardrobe integration, exclusive content, social storytelling, influencer amplification and a co-branded consumer giveaway," says Laura B., NYDJ's Head of Brand Marketing, with NYDJ denim as the natural through line.

The capsule turns that same spirit into a working wardrobe: jeans that sculpt and stay put, shirts you can roll the sleeves on, and jackets that layer over everything. Every jean in the edit is a real NYDJ fit you can wear long after the season finale.

Inside the Denim Country Collection

The Bootcut: The Backbone of the Edit

If there is one cut that says Denim Country, it is the bootcut. It is fitted through the hip and thigh, then opens just enough at the hem to sit cleanly over a boot. The result is a long, unbroken line from waist to heel.

The Barbara Bootcut Jeans lead the edit. Our Lift Tuck® Technology uses a criss-cross panel inside the front to smooth your midsection and lift through the seat. The Rinse and Elm washes are cut in Sure Stretch® Denim, so they move with you all day and recover their shape instead of bagging at the knee. Prefer a deeper tone? Try Bitter Chocolate or our bestselling Black.

Want more flare? The Brooklyn Bootcut Jeans in Bluebells keep a sleek hip with a wider leg opening. For a narrower, sharper line, the Billie Mini Bootcut Jeans slim through the knee before a subtle kick at the hem.

The Barbara also comes in petite and plus sizing.

The Straight Leg: Ready for Anything

The straight leg is the cut that goes from the station house to Sunday supper without a second thought. The Marilyn Straight Jeans are our bestselling fit for a reason: a clean line through the leg with Lift Tuck® shaping built in.

In the edit, the Marilyn comes in a high-rise Retro Travertine, a warm tan that pairs with every brown boot you own. If you like your waistband higher, the super-high-rise Kasey Stovepipe Ankle Jeans hit right at the ankle in a dark rinse. For an easier, lived-in feel, the Brooke Loose Straight Jeans sit a little lower with a relaxed leg.

The Layers: Shirts and Jackets That Do the Work

A small-town wardrobe runs on layers. Start with the Classic Denim Shirt in Skylark for a denim-on-denim look, or the Emery Ribbed Henley in True Olive for something softer under a jacket.

Then add the outer layer. The Denim Jacket in Sea Holly is cut from rigid denim with a corduroy collar, the most Denim Country piece in the collection. The Floral Jacquard Trucker Jacket adds pattern with a relaxed fit for layering. For a night in town, the Faux Leather Baseball Jacket brings a little edge. Browse every option in Women's Jackets.

How to Wear It: Three Looks From the Edit

• Day shift: Barbara Bootcut in Rinse, Classic Denim Shirt with sleeves rolled, ankle boots.

• Town errands: Marilyn Straight in Retro Travertine, Emery Henley, Sea Holly Denim Jacket.

• Friday night premiere watch party: Barbara Bootcut in Black, Daphne Shirt in Optic White, Faux Leather Baseball Jacket.

Win the Denim Country Giveaway

NYDJ and CBS are giving away five Denim Country prize packs. Each of the five winners receives a curated PR box and a $250 NYDJ gift card. The giveaway runs across NYDJ and CBS social channels, so follow both to enter.

Find Your Denim Country Fit

Denim Country brings the spirit of Sheriff Country and Fire Country to jeans you can wear every day: a bootcut that sits right over your boots, a straight leg that goes anywhere, and layers built for changing weather. Every pair carries the NYDJ fit, so it looks as good at the end of the day as it did at the start.

Tune in Friday, October 9, at 8|7c on CBS, then shop the full CBS x NYDJ Denim Country collection and find the pair you will reach for all season.

Frequently Asked Questions

What is CBS x NYDJ Denim Country? Denim Country is an exclusive collection from NYDJ and CBS inspired by the CBS Originals Sheriff Country and Fire Country. It includes bootcut, straight and wide leg jeans, plus denim shirts and jackets.

When do Sheriff Country and Fire Country return? Both shows return Friday, October 9, at 8|7c on CBS as part of CBS Premiere Week. Episodes are also available to stream on Paramount+.

What jeans are in the Denim Country collection? The edit features the Barbara Bootcut, Brooklyn Bootcut, Billie Mini Bootcut, Marilyn Straight, Kasey Stovepipe Ankle and Brooke Loose Straight jeans, along with wide leg styles like the Gracie and Teresa.

What are the best jeans to wear with cowboy boots? A bootcut is the easiest match because its hem opens just enough to sit over the boot shaft. NYDJ's Barbara Bootcut Jeans are cut with a 32-inch inseam and come in petite and plus sizes.

Do the Denim Country jeans have Lift Tuck® Technology? Yes. Most jeans in the edit, including the Barbara, Marilyn and Brooklyn, include NYDJ's Lift Tuck® Technology, a criss-cross inner panel that smooths the front and lifts through the seat.

How long is the Denim Country collection available? The CBS x NYDJ Denim Country capsule is available on nydj.com from October 1 through November 15, 2026.

Is there a Denim Country giveaway? Yes. NYDJ and CBS are awarding five winners a curated PR box and a $250 NYDJ gift card each, through a giveaway on NYDJ and CBS social channels.